

SPEAKER COACH · AUTHOR · TEDx SPEAKER
CATHEY ARMILLAS
Speaker coach, TEDxPortland · Portland, Oregon, USA
Cathey Armillas coaches speakers to find the idea behind their work, then build a talk around it. Before creating How to Rock a TED Talk, she committed to watching a thousand TED Talks. Her approach centres on internalisation rather than memorisation, finding genuine humour, and making an idea matter to the people in the seats.
- Speaker coach on the TEDxPortland team for more than a decade
- Watched 1,000+ TED Talks to build How to Rock a TED Talk
- CEO and co-founder of Speaker Skills Academy
- Co-author of The Unbreakable Rules of Marketing with Jeff Berry
- TEDx speaker: Share Your Life, TEDxHickory
Discover more about Cathey
Books:

LISTEN
Episodes with Cathey Armillas
EP. 0130 OCT 2026 · 80 min
How Cathey Armillas coaches the idea out of TEDxPortland speakers
A thousand TED Talks watched, three months with one CEO, and the rule she never bends: your job is not the idea.
